My two classmates, Rajeev & Pradeep, from YMCAIE, brought together our old classmates into a WhatsApp group. While we were exchanging or old antics, the discussions veered around beer.
The brands those days 1983-87, 28 years ago that we could recall were: Gorilla, Pink Pelican, Guru, Gorilla and Haywards. These used to cost around 20 to 30 rupees. Now, a beer costs Rs 100. So, the inflation rate for beer is about 4.5%.
But, Jai pointed out that some brands costs Rs 250. This gave us an branding insight.
Branding Insight: Branding differentiator can add 2.5X value to a commodity.
Another social media insight is that those of the gang who were not active in FB or G+ opened up on WhatsApp !! Is it privacy or lack of crowding syndrome, I know not yet.
The brands those days 1983-87, 28 years ago that we could recall were: Gorilla, Pink Pelican, Guru, Gorilla and Haywards. These used to cost around 20 to 30 rupees. Now, a beer costs Rs 100. So, the inflation rate for beer is about 4.5%.
But, Jai pointed out that some brands costs Rs 250. This gave us an branding insight.
Branding Insight: Branding differentiator can add 2.5X value to a commodity.
Another social media insight is that those of the gang who were not active in FB or G+ opened up on WhatsApp !! Is it privacy or lack of crowding syndrome, I know not yet.
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